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Bachelor of Business Administration
No matter the business, the customer comes first. When it comes to career opportunities, this three-year degree, awarded in partnership with Northwood University (US), unlocks endless possibilities in whatever path you choose.
NEXT INTAKE
OCTOBER 9, 2023
DURATION
3 YEARS
LOCATION
MONTREUX
Program Highlights
Tailor your degree
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Develop an understanding of the human and operational sides of the industry
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Tailor your degree in hospitality business management by choosing from a range of specializations endorsed and created with industry leaders
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Acquire hospitality's customer-centric approach to the business world, build mental agility to adapt your new skills in hospitality or industries beyond
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Embark on two industry internships that will give you a competitive advantage in your future career
Structure
Year 1
MONTREUX
TERM 1 (11 WEEKS)
- Bar and Beverage Management
- World Cultures and Customs
- Introduction to Customer Experience
- Applied Business Research
- Accounting Principles
- Language (French, German, or Spanish)
TERM 2 (11 WEEKS)
- Food and Beverage Management
- Human Resource Management
- Data-driven Decision-Making
- Communications
- Microeconomics
- Front Office Management
Language (French, German, or Spanish)
Internship
Switzerland or abroad (4-6 months)
Year 2
MONTREUX
TERM 3 (11 WEEKS)
- Principles of Management
- Management of Information Technologies
- Managerial Accounting
- Macroeconomics
- Digital Marketing
- Convention Management, Banqueting, and Events
TERM 4 (11 WEEKS)
- Organizational Behavior and Leadership
- Introduction to Art
- Financial Management
- Specialization
Internship
Switzerland or abroad (4-6 months)
Year 3
MONTREUX
TERM 5 (11 WEEKS)
- Business Ethics
- Business Law
- Responsible Resort Management
- Innovative Hospitality Models
- Statistics
- Economics of Public Policy
TERM 6 (11 WEEKS)
- Contemporary Global Issues
- Strategic Planning
- International Management
- Environmental Science
- Yield and Revenue Management
- Philosophy of Enterprise
Internship
Switzerland or abroad (4-6 months)
Specializations
LUXURY BRAND MANAGEMENT
This specialization explores the role of marketing within the luxury industry. Through guest lectures and case studies from partner companies, students learn critical skills to identify opportunities for market expansion and potential new luxury products.
- Competitive Analysis for Luxury Business
- Luxury Marketing and Communication Strategies
- High Tech and High Touch Experiences
FINANCIAL ANALYSIS & WEALTH MANAGEMENT
Learn how to approach the financial component of a business plan, how to manage portfolios, and how to effectively research and assess financial markets and economies.
- Corporate Investment Decisions
- Portfolio Management
- Capital Markets and Analysis
Approvals
A stamp of approval
